clock24 Permanent Position

Job Title: Sales and Account Manager

Department: Sales and Business Development

Responsible to: Sales and Business Development Director

Our Offer Includes:

  • Competitive salary, company profit-sharing scheme, stakeholder pension and death in service scheme.
  • Flexible working – nine day fortnight.
  • Reward and recognition scheme.
  • Generous paid holiday allowance, plus bank holidays.

Job Purpose:

Responsible for developing and securing sales for the company and ensuring its achievement of its targets.

This is a customer facing individual contributor role with responsibility for winning and delivering assigned new business and sales targets.  This is to be achieved by identifying relevant customers and building relationships to secure business for applicable Instro and group products. This role requires subject matter expertise relevant to defence and security ISTAR and EO sectors. The person must be a positive and well-informed advocate to ensure Instro is perceived as an industry leader.

This job is a consultative Sales/BD role, primarily responsible for identifying and delivering pre and post-sales support of Instro’s product portfolio to specific channel partners and military ISTAR and EO users. This position serves as the technical SME competent in the requirements, usage and integration of ISTAR / EO on armoured fighting vehicles, maritime, or dismounted soldier.

Main Duties & Responsibilities:

  • Devise and implement actions to discover, identify and qualify the requirements of new business opportunities. Map and align client requirements to capabilities of Instro and its parent and highlight potential risks and issues that may arise in the pursuit of specific opportunities.
  • Develop and maintain the trust and confidence of the company’s major accounts and channel partners and be responsible for the commercial relationship of assigned accounts.
  • Prepare and maintain account plans for assigned accounts to ensure internal stakeholders (eg engineering, operations, applicable parent division) all have common view on the goals and support requirements to achieve them.
  • Win new business at assigned accounts through effective teamwork with parent division achieve the company’s targets as assigned personally and collectively to the Sales & BD team. 
  • Maintain current knowledge of the market for military ISTAR and EO opportunities for them. Leverage own subject matter expertise to feedback new market requirements to respective product lines (Instro and parent). 
  • Understand and assess competitor SWOT to inform product roadmap plans.
  • Support the preparation of sales bids and proposals, including but not limited to drafting, reviewing, preparation of quotations and presentations.
  • To carry out other tasks as may be requested from time to time by the line manager.
  • To support international conferences, trade shows and customer demonstrations as requested.
  • To undertake as required, customer and supplier visits by car. As such a full, clean, current driving licence is required.


  • Military or industry accreditations as a specialist in the fields of ISTAR and EO.


  • Ex-Military with proven operational experience and credentials as operator/trainer/instructor familiar with the equipment and regulatory aspects of ISTAR and EO and the sensors and communications networks used by them.
  • Alternatively, an individual with a wealth of experience in engineering, and / or marketing of ISTAR and EO sensors and systems.
  • Ideally, prior experience of a customer facing sales role or able to demonstrate effective contribution to team activities as both team leader and individual contributor.

Skills & Abilities:

  • Effective communicator with good written and spoken English skills. Attentive listener. Able to assimilate information and contribute to client discussions with informed analysis of requirements.
  • Proficiency in Microsoft office tools, Outlook, Word, Excel, PowerPoint.
  • Self-starter with attention to detail. Organised and able to prioritise own workload to deliver multiple projects against fixed deadlines.  
  • Sensitivity to the different cultures and business practices of international customers.
  • Must be comfortable with working in the defence and security sectors.


  • Military equipment practice and capabilities of UK and major allied nations in the field of ISTAR and EO and the workflows associated with those roles.
  • Familiarity with other weapon systems and sensors as may be relevant to capabilities of Instro and other group companies.
  • Competent in describing and explaining the main features, benefits and advantages of the company’s products.


  • Positive ‘can do’ attitude.
  • Motivational.
  • Accountable.
  • Truthful.
  • Ethical.
  • Hands on.
  • Team focused.
  • Customer / Quality focused.
  • Outcome / Solution focused.
  • Flexible.


Applicants to apply through the link below, uploading a CV and personal statement as to why you would like to be considered for this role.

Due to the nature of the work all candidates must be eligible to obtain security clearance to SC level.

>>Apply Now<<